design consultancy

Hairy Nuts Co

Branding for Hairy Nuts Co™ – cheekily delicious!

Ubiquitous in the tropics, coconuts are little drupes packed with big health benefits. Coconut water naturally contains five key electrolytes that keeps our body hydrated – they are nature’s hydration packs. Low in sugar, calories, fat and cholesterol, coconut water is the ultimate guilt-free treat! Inspired by the furry husk of coconuts in their natural form, Hairy Nuts Co™ is a bit cheeky with a fun, care-free and approachable brand personality.

Capturing the vibe of sandy beaches and relaxing holidays, Hairy Nuts Co™ aims to purvey a superlative product made from young Thai coconuts that’s 100% fresh, pure - just yummy goodness all around. Hairy Nuts Co™ focuses on creating positive environmental and social impacts.

Featuring the glorious hairy coconut, the logo is contemporary, energetic and informal – an identity that will have universal appeal. Bold and vibrant, the logo conveys the delightfully playful slurps straight from a coconut – every sip is a quick vacation to the tropics.

Delivered: Brand proposal, brand narrative

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