Yellow Saigon

Branding for Yellow Saigon
MacArthur Central Shopping Centre (Brisbane CBD)

Yellow Saigon is a contemporary Vietnamese street food concept, reflecting the vibrancy and rustic authenticity of the renowned cuisine. Bringing the hustle and bustle to MacArthur Central, Yellow Saigon aims to transform the existing space into a modern dining precinct. The branding pays homage to the yellow patinas on the streets, and one of the national colour of Vietnam.

Delivered: Logo and brand summary

All Dopple Modern Monk Journey Plucking Peonies Brighter Futures Clinic Butcher Baker Grocer Bird's Nest Arc Orthodontic Specialists Chinese typography Only Human Skin Optima HK 8PM Properties Curiouser & Curiouser Humble Sage Games Heart2Heart Disability Services MAXART Future Directors Institute Tierra Foods Hairy Nuts Co Half-time food Projects for Purpose Pippa Hague Jeanie Ho Tavalon Tea Lounge Corpse Wood InCognition Bali wedding invitation So Thai Han Ah Rum Little Saigon Grill Hato gyoza and grill Gapuwiyak Culture & Arts Aboriginal Corporation Yellow Saigon Find Me Carers Watch J Shinsen Express Eats of Asia Aburi Kitchen North Hem Westfield Marion Lana Ivanova Weddings Jasmine Room Freshly Wax Therapy Red Chilli Thai Cup from Above Little Jars Singapore

Dopple Modern Monk Journey Plucking Peonies Brighter Futures Clinic Butcher Baker Grocer Bird's Nest Arc Orthodontic Specialists Chinese typography Only Human Skin Optima HK 8PM Properties Curiouser & Curiouser Humble Sage Games Heart2Heart Disability Services MAXART Future Directors Institute Tierra Foods Hairy Nuts Co Half-time food Projects for Purpose Pippa Hague Jeanie Ho Tavalon Tea Lounge Corpse Wood InCognition Bali wedding invitation So Thai Han Ah Rum Little Saigon Grill Hato gyoza and grill Gapuwiyak Culture & Arts Aboriginal Corporation Yellow Saigon Find Me Carers Watch J Shinsen Express Eats of Asia Aburi Kitchen North Hem Westfield Marion Lana Ivanova Weddings Jasmine Room Freshly Wax Therapy Red Chilli Thai Cup from Above Little Jars Singapore